Captivating Curiosity: Exploring AW & Co.’s Sensory Play Wonderland

TLDR: AW & Co. is the leading sensory play store in the biz right now. Marvelous customer service + imaginative new products = a fast expanding customer base.

Welcome, fellow open ended toy enthusiasts and sensory play lovers! Today, we embark on a delightful journey into the captivating universe of AW & Co., a renowned wooden toy business. Prepare yourselves for an unfiltered glimpse behind the scenes as we uncover the candid insights shared during our exclusive interview with the creative minds behind this mom and pop enterprise. Let’s unravel the story of AW & Co. and their distinctive approach to crafting wooden toys.

The Inspirational Spark

In a world dominated by plastic toys, it takes something truly special to stand out. So, I was eager to learn what inspired the creation of AW & Co. From the get-go, it was clear that this was no ordinary tale. One of the founders, Alisa Wickes, a parent herself, revealed a deeply personal journey. After battling postpartum depression and anxiety, the thought of returning to work and entrusting her child to daycare felt overwhelming. In a stroke of creative genius, she hand-burned a set of alphabet blocks for her baby’s first Christmas. Little did she know that this small act would ignite a fire within her and pave the way for AW & Co.

Balancing Work and Family

As we delved further into the interview, I couldn’t help but ask how she manages to balance work and family. After all, running a business while raising children can feel like a high-wire act. Her response was refreshingly honest. She acknowledged the challenges but spoke of making the most of the time when her kids are at school or preschool. Even more endearing, she shared how her oldest child has taken an interest in helping out. Assigning them small tasks they enjoy not only lightens the load but also creates moments of togetherness in the midst of the chaos.

Favorite Product of the Moment

With an array of wooden toys in their repertoire, I was curious to know which one stood out as a favorite. The answer came swiftly, accompanied by a genuine enthusiasm. She spoke of the hundred boards, ten frames, and twenty frames—the versatile tools that make learning counting and patterns a joyous adventure. It was evident that these toys held a special place in her heart, thanks to the delightful experiences they offered her own children.

Crossing Borders

AW & Co., based in Canada, has garnered quite the following. But what about their neighbors south of the border? I was pleased to learn that they happily ship their marvelous creations to the United States. It was heartening to hear how grateful they are for the opportunity to share their toys beyond borders. The cost of shipping is modest for their American customers, and they even offer free shipping on orders exceeding $150 CAD. It’s a gesture that speaks volumes about their commitment to spreading joy far and wide.

Driven by Little Ones and Loyal Customers

It became apparent that AW & Co. draws its inspiration from two powerful sources—the founders’ own children and their devoted customer base. It was heartwarming to hear how the little ones’ insatiable love for sensory play fuels their creativity. Additionally, the loyalty of their customers constantly challenges them to come up with new and exciting ideas. This symbiotic relationship propels AW & Co. forward on their whimsical journey.

Exclusive Deals and Discounts

Everyone loves a good deal, so I couldn’t resist asking about any upcoming sales or discounts. Wickes revealed the details. Customers can enjoy free shipping on orders over $150 CAD, a tantalizing offer for those seeking an effortless shopping experience. Starting July 1st, coupon codes will make their grand entrance, adding an extra thrill to the shopping adventure. As a bonus, she even shared a coupon code—”AWANDFRIENDS”—that grants a delightful 10% discount. It’s like having a hidden treasure map to savings!

A Colorful Path Ahead

AW & Co. is far from your ordinary toy maker. Our interview with one of the founders has shed light on their extraordinary journey. From overcoming personal struggles to finding solace in the art of wooden toy crafting, their story is an inspiration to all. With a commitment to honesty, creativity, and a touch of humor, AW & Co. is making its mark in the world of wooden toys. So, whether you’re a toy enthusiast, a dedicated parent, or simply someone in search of unique and engaging playthings, AW & Co. has something extraordinary to offer. Let their whimsical creations bring joy, laughter, and learning into the lives of your little ones. Get ready for a magical adventure like no other!